一地一策拓展放心消费覆盖面

Core Viewpoint - Optimizing the consumer environment is crucial for boosting consumption and stimulating economic vitality, which is significant for promoting high-quality economic development and ensuring a high-quality life [2] Group 1: Initiatives and Actions - In April 2025, the State Administration for Market Regulation launched a pilot program to optimize the consumer environment, with seven projects from Zhejiang Province included [2] - Zhejiang Province's Market Supervision Administration, in collaboration with five departments, issued the "Zhejiang Province Three-Year Action Plan for Optimizing the Consumer Environment" to implement five major actions: improving consumption supply quality, optimizing consumption order, enhancing consumer rights protection, co-governing the consumer environment, and leading the consumer environment [2] Group 2: Data-Driven Governance - Ningbo City focuses on "optimizing the consumer environment and boosting consumer confidence," enhancing data-driven governance and summarizing prior experiences to upgrade the governance mechanism in the consumer sector [3] - During the 2025 "Double 11" shopping festival, Ningbo's market supervision department received 13,000 complaints through the national 12315 platform, helping consumers recover economic losses of 928,000 yuan [3] - Ningbo has implemented a comprehensive complaint tracing governance plan that connects various business lines and levels, transitioning from "post-event relief" to "source rectification" [3] Group 3: Consumer Rights Protection - Jinhua City has improved consumer rights protection efficiency by separating consumer complaints from petition matters, streamlining the process through a unified platform [5] - As of now, Jinhua has handled 139,000 consumer complaints through the Zhejiang Consumer Protection platform, reducing waiting times by approximately 12,000 hours and increasing the success rate of complaint mediation by 23.25 percentage points [5] Group 4: Tourism Complaint Management - In November 2025, Quzhou City launched the "Global Free Tour Quzhou" initiative, leading to a significant increase in tourism-related complaints [6] - Quzhou's market supervision bureau established a rapid response mechanism for tourism complaints, integrating resources for efficient complaint handling and immediate resolution on-site [6][7] Group 5: Consumer Dispute Resolution - Zhuji City has created the "Zhushi He" consumer rights protection brand, integrating community governance, legal governance, and moral governance into the consumer dispute resolution process [8] - The brand employs innovative methods for legal education and has improved the success rate of consumer dispute mediation while establishing a comprehensive dispute resolution model [8] Group 6: Financial Empowerment for Consumer Confidence - The market supervision bureau of Daishan County collaborates with local banks to convert credit into tangible support for merchants, enhancing the consumer environment [9] - Daishan has provided credit support of 360 million yuan to 63 merchants and facilitated 317 merchants in opening payment processing services, benefiting from a subsidy of 407,900 yuan [9]