市场监管总局、国家网信办联合印发两部《办法》——网络平台迎来更精细化管理

Core Viewpoint - The rapid development of platform economy in China has led to significant roles played by large online trading platforms, creating a dual market connecting numerous operators and consumers, while also facing complex governance challenges [1] Group 1: Regulatory Developments - The State Administration for Market Regulation and the National Internet Information Office have jointly issued the "Regulations on Supervision and Management of Online Trading Platforms" and the "Regulations on Supervision of Live E-commerce," aiming to establish behavioral boundaries and clarify responsibilities in the online market [2] - The two regulations focus on prominent issues to protect the rights of all parties involved, addressing problems like data manipulation and false marketing [3] Group 2: Legal Framework and Responsibilities - The "Regulations on Supervision and Management of Online Trading Platforms" explicitly prohibit unreasonable restrictions on operators' autonomy, unreasonable fees, and practices that undermine consumer rights, such as data manipulation [3] - The "Regulations on Supervision of Live E-commerce" clarify the legal responsibilities of multiple parties, including platforms and live stream operators, and set boundaries against false advertising and commercial defamation [3] - A key highlight of the new regulations is the establishment of a clear responsibility system across the entire transaction chain, aiming to reduce illegal activities from the source [4] Group 3: Industry Impact and Future Directions - The implementation of these regulations is expected to enhance the compliance awareness of operators and better protect consumer rights, fostering a fair and transparent market environment [5] - The new regulations will provide clear management guidelines for platforms, promoting better management of live stream operators and related service institutions, thereby strengthening the foundation for healthy industry development [5]