“买心情”如何重塑假日消费

Group 1 - The core viewpoint of the articles highlights the rising trend of emotional consumption in China's cultural and tourism market, driven by a shift from material satisfaction to emotional experiences [1][2] - The concept of "self-indulgent" consumption is gaining traction, with consumers increasingly willing to pay for emotional value, reflecting a societal need for emotional belonging and self-actualization [1][2] - The release of policy benefits and improvements in infrastructure are making "self-indulgent" consumption more accessible, as seen with the operational opening of the Xi'an to Yan'an high-speed railway, which has significantly increased tourist traffic to local attractions [1] Group 2 - The potential of emotional consumption can be further unlocked through personalized services tailored to different consumer groups, such as "healing" products for professionals and nostalgic experiences for older adults [2] - A more mature and comprehensive supply ecosystem is essential for enhancing the vitality of the emotional consumption market, as suggested by the "14th Five-Year Plan" which emphasizes the expansion of quality consumer goods and services [2] - Technological empowerment is seen as a key factor in expanding quality supply, with recommendations for strengthening smart consumption infrastructure and encouraging AI technology in health management and cultural entertainment [2]