“哭哭马”背后的 “情绪消费”蓝海

Group 1 - The "Crying Horse" toy from Yiwu has unexpectedly become a bestseller, with daily orders nearing 20,000 and production lines increased from 2 to 15 to meet demand [1][2] - The rise of "emotional consumption" is highlighted, with various products and trends reflecting consumers' willingness to pay for emotional value, such as the popularity of the "Crying Horse" and other emotional products [1][2] - The emotional economy in China is projected to reach a market size of 2.3 trillion yuan by 2024, with expectations to exceed 4.5 trillion yuan by 2029, indicating significant growth potential in this sector [3] Group 2 - The "Crying Horse" resonates with consumers, particularly in the workplace, as it reflects the pressures and emotional struggles faced by workers, thus becoming a favored item among them [2] - The shift in consumer behavior from material needs to emotional fulfillment is evident, with consumers increasingly valuing the emotional resonance and satisfaction derived from their purchases [2][3] - The emergence of the "Z Generation" as a key consumer group emphasizes the trend towards emotional spending, as they prioritize experiences and emotional value in their consumption choices [2][3]