积极探索养老金融战略实践路径

Core Viewpoint - The article highlights the proactive role of Bank of Communications (BoCom) Shanghai Branch in addressing the challenges of an aging population through innovative financial services and community engagement, positioning itself as a leader in the pension finance sector in Shanghai [2][3][5]. Group 1: Strategic Initiatives - BoCom Shanghai Branch prioritizes pension finance in its strategic planning, leveraging its comprehensive operational advantages to create a full-chain support mechanism for urban development [2]. - The bank actively collaborates with local governments to develop pension service ecosystems, including the establishment of demonstration areas and community support initiatives [3][5]. Group 2: Service Innovations - The bank has launched various financial products tailored for the elderly, including the "Pension e-loan" and "Elderly Care Credit Card," aimed at enhancing accessibility and convenience for senior citizens [5][7]. - BoCom has developed a comprehensive wealth management platform with 382 tailored financial products for seniors, including savings and insurance options, to meet diverse needs [6]. Group 3: Community Engagement - The bank's "90 Silver Age Volunteer Team" conducts outreach programs to educate seniors on digital services, addressing the digital divide and enhancing their engagement with financial services [9]. - BoCom has initiated various community activities, such as the "Silver Consumption Service Month," to stimulate consumption among the elderly and promote financial literacy [8][9]. Group 4: Regulatory and Industry Standards - As a leading entity in the Shanghai Pension Service and Aging Industry Association, BoCom is spearheading the development of industry standards for pension financial planners, contributing to the professionalization of the sector [4][5]. - The bank has been recognized for its quality service in pension fund distribution, receiving accolades for its commitment to enhancing the efficiency of pension services [3][6].