“百日行动” 引燃冰雪狂欢

Core Insights - Jiamusi city is launching a winter ice and snow tourism campaign called "Hundred Days Action," starting from November 8, 2025, featuring various activities to attract tourists and promote local culture [3][4][5] Group 1: Events and Activities - The campaign includes the "Million Youth on Ice" initiative, New Year celebrations in museums, and the 2026 East Extreme New Year Marathon, which will gather runners from across the country [3] - Various cultural performances, such as Hezhe dance and music, are organized at transportation hubs to enhance the visitor experience [3] - The marathon event will be complemented by traditional performances and local food tastings, creating a festive atmosphere [3] Group 2: Youth Engagement - The "Million Youth on Ice" initiative features competitions like snow volleyball and tug-of-war, encouraging children to engage in winter sports [4] - Upcoming events such as the Snowball Championship and Lantern Crossing Race are expected to further boost community participation in ice and snow activities [4] Group 3: Economic Impact - The winter tourism campaign has stimulated the local consumer market, with shopping malls offering various promotions to attract customers [5] - Local businesses report increased foot traffic and sales, with some stores providing discounts that make in-store shopping more appealing than online options [5] - The diverse range of ice and snow activities, along with cultural exchanges, is contributing to the economic vitality of Jiamusi city [5]