莫让“零添加”成营销噱头

Group 1 - The trend of "zero-additive" foods is gaining popularity among consumers, driven by a strong pursuit of healthy eating and natural ingredients, making "zero-additive" an important factor in consumer decision-making [1] - "Zero-additive" is not a strictly defined scientific or legal concept and lacks mandatory national standards, being more of a recommended term; the safety and health of food do not necessarily correlate with the label "zero-additive" [1] - There is a cognitive bias in equating "zero-additive" with "healthier," as some necessary food additives, when used within reasonable limits, can ensure food stability and safety [1] Group 2 - In March 2025, the National Health Commission and the State Administration for Market Regulation will release 59 national food safety standards, prohibiting the use of terms like "no additives" and "zero additives" on pre-packaged foods, targeting companies that exploit vague concepts for marketing [2] - The emphasis is on returning food labeling information to objective facts, promoting more truthful, transparent, and verifiable food advertising [2] - Companies are encouraged to focus on ingredient transparency, process improvement, and quality stability rather than playing word games on labels, as building long-term trust with clear ingredient sourcing is essential for brand development [2]