西洋参“链”动乡村振兴

Core Viewpoint - The development of the Western Ginseng industry in Zhangjiacang Town, Weihai City, Shandong Province, is significantly contributing to rural revitalization and economic growth through modernized production, processing, and sales channels [1][2]. Group 1: Industry Development - The Western Ginseng has been officially included in the food and drug homologous directory, leading to a continuous increase in market demand for deep-processed products [1]. - The local government has set a "one town, one product" development goal, leveraging characteristic agricultural resources to promote rural revitalization [1]. - The area has established standardized planting bases and promoted ecological planting techniques, resulting in a planting area of 55,000 acres and an annual production of 7,500 tons of fresh ginseng [1]. Group 2: Processing and Product Diversification - The region has developed a range of processing enterprises, producing various products such as ginseng slices, tablets, and meal replacement powders, creating a product matrix that meets diverse market demands [1]. - The presence of advanced processing companies like Weiden Pharmaceutical enhances the quality and variety of ginseng products available in the market [1]. Group 3: Sales and Marketing Strategies - The sales strategy employs a dual-channel approach, utilizing both online and offline methods to expand market reach, including agricultural product exhibitions and e-commerce platforms [2]. - The integration of live streaming and e-commerce has significantly increased brand awareness and consumer access to Western Ginseng products [2]. Group 4: Infrastructure and Support - The State Grid Shandong Weihai Power Supply Company has optimized the power distribution network to support the ginseng industry, enhancing electricity access to production and processing areas [2]. - The development of the Western Ginseng industry has also stimulated the growth of related sectors such as rural tourism and logistics, creating numerous job opportunities for local residents [2].