郑州新一轮国补落地 今年,河南消费市场加速向新

Group 1 - The core viewpoint of the articles highlights the significant impact of the new round of "old-for-new" consumption policies in Zhengzhou, which has led to a dramatic increase in consumer foot traffic and sales in retail stores [1][2]. - The "old-for-new" policy has broadened its coverage, promoting green, low-carbon, and smart digital consumer products, which has attracted a younger demographic [2][3]. - Local retail brands in Henan, such as Xianfeng Life and Huayu Baijia, have gained popularity due to their quality products and sincere service, while international retail giants like Metro and Sam's Club are also entering the market, intensifying competition [4][6]. Group 2 - The new shopping experiences in large malls, such as the "social + promotion" activities, are designed to enhance consumer engagement and create memorable experiences [5][6]. - The Dragon Lake Tianjie shopping center has achieved impressive sales of over 210 million yuan and attracted more than 420,000 visitors within its first three days, showcasing the potential of the "first-store economy" and immersive experiences [6]. - The provincial government is committed to fostering a better consumption environment and organizing diverse activities to stimulate service consumption growth, reflecting the importance of consumer spending in enhancing the quality of life [6].