视频｜“新国补”落地近两周 各地消费市场迎来“换新”热潮

Core Insights - The new "National Subsidy" policy for trade-in of old consumer goods has been implemented, leading to a surge in consumer activity in various regions [2][11] Group 1: Automotive Sector - In Jiangsu, the subsidy for purchasing new energy vehicles is 12% of the vehicle price, with a maximum of 20,000 yuan, while traditional fuel vehicles receive a 10% subsidy, capped at 15,000 yuan [6] - For trade-in scenarios, new energy vehicles receive an 8% subsidy, with a maximum of 15,000 yuan, and fuel vehicles receive a 6% subsidy, capped at 13,000 yuan [6] Group 2: Home Appliances - The policy mandates that participating home appliances must meet "first-level energy efficiency" standards, covering six categories including refrigerators and washing machines, with a subsidy of 15% of the final price, limited to 1,500 yuan per item [8][15] - Consumers are showing increased willingness to purchase due to the subsidies, as evidenced by positive feedback from customers who have benefited from the discounts [8] Group 3: Digital Products - Digital products such as smartphones and tablets priced under 6,000 yuan are eligible for a 15% subsidy, with a maximum of 500 yuan per item [8][15] - The introduction of subsidies has led to a noticeable increase in sales of digital products, as consumers are eager to take advantage of the financial incentives [13] Group 4: Market Impact - The implementation of the subsidy policy has significantly boosted consumer spending, with over 1.3 billion yuan in subsidies utilized in Hebei province alone, driving sales exceeding 9.2 billion yuan from January 1 to 9 [18] - Retailers are enhancing consumer experience by offering "new for old" services, where old appliances are collected upon the purchase of new ones, further incentivizing purchases [10]