政企协同 “票根经济”流量变“留量”

Core Insights - The "ticket root economy" is emerging as a new engine for winter consumption, integrating various consumption scenarios and acting as a "city pass" that connects dining, accommodation, transportation, tourism, shopping, and entertainment [1] Group 1: Market Trends - As the winter vacation approaches, the ticket root economy is expected to activate regional consumption and promote industrial upgrades by linking various consumption scenarios through ticket integration [1] - The term "ticket root economy" has been recognized as one of the "Top Ten New Words" for 2025, indicating its growing significance in the market [2] Group 2: Case Studies - During the New Year holiday, Qingdao Tourism Group successfully sold 5,901 tickets by offering half-price promotions for travelers arriving in the city, demonstrating the effective conversion of visitor flow into consumption [2] - In Chongqing's Fuling District, various ticket types, including concert tickets and exam admission tickets, can be used for discounts at local attractions and accommodations, showcasing the broadening scope of the ticket root economy [3] Group 3: Industry Analysis - The rise of the ticket root economy reflects the convergence of consumption upgrades, cultural tourism, and precise marketing, transforming ticketing into a flow link for comprehensive consumption [2][3] - The ticket root economy addresses high customer acquisition costs and fragmented consumption scenarios, creating a win-win situation for businesses and consumers [2] Group 4: Future Innovations - Future innovations in the ticket root economy could include deeper technological integration, expanding ecological boundaries to include green consumption and charity, and establishing national data standards and rights guidelines [4] - The industry is encouraged to explore a "reverse ticket root" model, where consumption invoices can be exchanged for attraction tickets, enhancing dual-directional flow [5]