仅拍舌苔就开500 元定制中药？长沙市民线上中医问诊踩坑，专家：属违规首诊

Core Insights - The rise of online traditional Chinese medicine (TCM) consultations has led to consumer complaints about ineffective treatments and potential fraud [1][2] - A specific case involving a consumer, Ms. Zhou, highlights the risks associated with online TCM services that lack proper medical oversight [2][3] Group 1: Consumer Experience - Ms. Zhou was misled by a TCM store's claims of personalized treatment based solely on a tongue photo, resulting in a 500 yuan purchase with no improvement in her condition [2][3] - After experiencing adverse effects, her request for a refund was denied due to the store's policy on custom medications, revealing a lack of consumer protection [2][5] - The store's positive reviews were later found to be questionable, with many consumers reporting similar negative experiences [2][5] Group 2: Regulatory Issues - Experts criticize the practice of diagnosing and prescribing medication based solely on a tongue diagnosis, which violates TCM diagnostic principles [3][4] - The store's operations are deemed illegal as they exceed the boundaries of permissible online medical services, which should only include follow-up consultations for common and chronic diseases [3][5] - The lack of proper licensing for online consultations raises concerns about the legitimacy of the services provided by these stores [5][6] Group 3: Platform Accountability - The investigation revealed that multiple online stores shared the same offline clinic credentials, suggesting a potential loophole in regulatory compliance [5][6] - The platform's response to consumer complaints has been inadequate, indicating a failure in monitoring and enforcing compliance among its vendors [6][7] - Industry experts call for stricter regulations and accountability measures for online medical platforms to protect consumers from fraudulent practices [7][8]