Ford expands Bronco SUV performance lineup with 'more attainable' RTR model

Core Insights - Ford Motor is expanding its Bronco SUV lineup with the introduction of the 2027 Ford Bronco RTR, which will be the eighth model in the series, positioned below the high-performance Raptor version [1] - The new Bronco RTR is designed to offer a blend of off-road and street performance capabilities, featuring design tweaks and performance parts similar to those found on the Raptor [1] Pricing and Market Position - While Ford officials did not disclose specific pricing for the Bronco RTR, it is described as a "more attainable" performance model, serving as a gateway to the Raptor [2] - The Bronco RTR is expected to be priced between the Bronco Heritage Edition at approximately $51,475 and the Bronco Raptor, which is around $80,000, with the base Bronco starting at about $40,000 [2] - Ed Krenz, the Bronco chief program engineer, emphasized that the Bronco RTR provides an accessible entry point into the Raptor family [2]