【省文化和旅游厅】“冬游陕西”点燃旅游市场

Core Insights - The "Three Qin Four Seasons: Shaanxi and Guangdong Together" cultural tourism consumption fair was launched in Shenzhen to promote the "Cultural Shaanxi" tourism brand and attract more tourists from outside the province [1] Group 1: Event Overview - The event focuses on "Winter Travel in Shaanxi" and includes six major themes: historical culture, natural landscapes, folk heritage, red research, ice and snow sports, and health and leisure [2] - Shaanxi has launched over 1,000 activities leveraging its 187 high-rated scenic spots and 70 premium performances to create a diverse winter tourism product matrix [2] Group 2: Transportation and Accessibility - The opening of the Xi'an to Yan'an high-speed railway has significantly improved access for tourists from the Greater Bay Area to experience Shaanxi's unique culture [3] - Various travel incentives were offered at the fair, including a "high-speed train package" in Yan'an and free admission to scenic spots in Cuiping for visitors with recent train tickets [3] Group 3: Promotional Activities - The "Long'an Lantern Festival" was inaugurated on January 1, 2026, marking the start of a long cultural celebration that will last until the end of spring [5] - Shaanxi has introduced multiple winter travel benefits, including discounts on tickets and accommodations through partnerships with online travel agencies [5] Group 4: Future Plans - In 2026, the Shaanxi Provincial Department of Culture and Tourism plans to strengthen its market presence in key areas such as Beijing-Tianjin-Hebei, the Yangtze River Delta, and the Greater Bay Area, focusing on enhancing the influence of Shaanxi's tourism brands [6]