死了么App爆火后更名，有开发者用AI 6小时做出“活着么”

Core Viewpoint - The "Die or Not" app, which gained rapid popularity, has rebranded to "Demumu" and aims to expand its services globally, targeting the safety of solitary individuals [1][12]. Group 1: App Popularity and User Growth - The app reached the top of the Apple App Store's paid chart for four consecutive days starting January 10, with daily new user numbers increasing to 500 times prior levels [1]. - Over a span of three days, more than 60 investors expressed interest, raising the app's valuation to several tens of millions [2][11]. - The app's initial development cost was under 1,500 yuan, and it was designed to send alerts to emergency contacts if users fail to check in for two consecutive days [5][10]. Group 2: Competition and Replication - The low technical barrier of the app has led to the emergence of similar applications, such as "Alive or Not," which was developed in just six hours using AI tools [2][5]. - Industry experts noted that the ease of replication for such apps poses a significant challenge for long-term success [2][9]. Group 3: Market Positioning and Target Audience - The app primarily targets young adults aged 25 to 35 in first- and second-tier cities, focusing on solitary individuals, particularly young women [10]. - There is skepticism about the app's long-term viability, as many similar applications have short lifespans unless they can establish a deeper emotional connection with users [9][10]. Group 4: Investment and Future Prospects - The app's valuation surged from an initial offer of 1 million yuan for 10% equity to nearly 10 million yuan due to competitive bidding among investors [11]. - Investors are attracted by the potential for user aggregation and various monetization strategies, including advertising and potential shifts towards social and entertainment features [11]. Group 5: Controversies and Challenges - The app has faced accusations of plagiarism regarding its concept and logo, with claims that it closely resembles a previously released concept video [11][12]. - The team asserts that the app's idea originated from community discussions rather than a single source, emphasizing the collaborative nature of its development [12].