奇瑞2026年挑战320万辆目标

Core Insights - Chery Group achieved a total vehicle sales of 2.8063 million units in 2025, marking a year-on-year increase of 7.8% and surpassing 18.53 million cumulative users [2] - The company aims to reach a sales target of 3.2 million units in 2026, representing a growth of 14.03% compared to 2025 [3] Sales Performance - In 2025, Chery's export volume reached 1.344 million units, reflecting a year-on-year growth of 17.4%, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [2] - The sales of new energy vehicles (NEVs) reached 903,800 units in 2025, with a significant year-on-year increase of 54.9%, positioning the company among the industry leaders in both scale and growth [2] Brand Strategy - Chery's brand portfolio includes five distinct brands: Chery, Exeed, Jetour, Zongheng, and iCAR, with over 90% of new products launched in 2025 being NEVs [2] - Specific brand performances in 2025 include: Chery brand with 1.7009 million units, Exeed with 120,300 units, Jetour with 622,500 units, iCAR with 96,900 units, and Zongheng with 8,327 units [2] Future Outlook - Chery Group completed its listing on the Hong Kong Stock Exchange in 2025, marking the beginning of its global capital expansion [3] - The company plans to launch 17 key models in 2026, focusing on accelerating its transition towards electrification and intelligence [3]