六大方向聚焦发力 推动郑州文旅产业高质量发展

Core Insights - The report emphasizes the theme of "promoting high-quality development of the cultural tourism industry" in Henan, focusing on the province's goals and strategies for cultural prosperity and tourism development [3][4] Group 1: Report Overview - The "Henan Cultural Development Report (2026)" consists of four parts: general report, thematic sections, case studies, and city-specific analyses, providing a comprehensive overview of the cultural landscape in Henan for 2025 and trends for 2026 [3] - The report identifies key issues and offers recommendations for enhancing cultural development during the "14th Five-Year Plan" period [3] Group 2: Strategies for Zhengzhou - Zhengzhou is encouraged to activate tourism industry dynamics and enhance its cultural tourism brand through innovative practices, aiming to transform the tourism sector into a pillar industry [4] - The city should leverage its historical cultural assets to create a new narrative that appeals to modern consumers, transitioning from a "transit destination" to a "cultural tourism destination" [4][5] - Emphasis is placed on integrating cultural resources with tourism, promoting "fusion tourism" that combines culture with various industries to create unique products and services [5] Group 3: Regional Collaboration and International Outreach - Zhengzhou is advised to adopt a hub city mentality, fostering collaboration with surrounding cities to create a mutually beneficial relationship that enhances cultural tourism [5] - The city aims to develop internationally recognized tourism brands, such as Shaolin and the Yellow River, and cater to the needs of international tourists by offering diverse travel itineraries [6]