2026年首批625亿元资金已下达 新一轮“国补”落地多地积极部署

Core Viewpoint - The 2026 national subsidy program aims to stimulate domestic consumption through a series of financial incentives for consumers purchasing new products, particularly in the electronics and automotive sectors, with a total of 62.5 billion yuan allocated for the first batch of subsidies [1][8]. Subsidy Details - Consumers purchasing eligible digital products such as smartphones, tablets, smartwatches, and smart glasses priced under 6,000 yuan will receive a subsidy of 15% of the product price, capped at 500 yuan per item [2]. - For major home appliances like refrigerators, washing machines, and air conditioners, a similar subsidy of 15% applies, with a maximum of 1,500 yuan per item [2]. - In the automotive sector, scrapping eligible old vehicles for new energy cars will yield a subsidy of 12% of the new car price, up to 20,000 yuan, while scrapping fuel vehicles for smaller fuel cars will provide a 10% subsidy, capped at 15,000 yuan [2]. Regional Implementation - All 21 cities in Guangdong Province launched the 2026 subsidy program on January 1, with the first transactions occurring in Guangzhou, indicating strong local engagement [3]. - Other provinces, such as Yunnan and Zhejiang, have also initiated their own automotive subsidy programs, leading to increased consumer interest and foot traffic in dealerships [3][4]. Process Optimization - Various regions have streamlined the subsidy application process, allowing consumers to apply for automotive subsidies through national systems or mobile apps, while home appliance subsidies are facilitated through major e-commerce platforms [4]. - Cities like Beijing and Shanghai have adopted innovative methods for subsidy distribution, enhancing consumer participation and interest [4]. Market Impact - The expanded subsidy program is expected to create new opportunities in the digital and smart product markets, with significant sales increases observed in smart glasses and AI-enabled home appliances during the New Year holiday [5][7]. - The policy is designed to support small and medium enterprises by lowering investment thresholds for equipment upgrades, thereby enhancing public service and commercial facilities [5]. Economic Outlook - The 2026 subsidy program is viewed as a critical measure for boosting domestic demand and stabilizing economic growth, with long-term benefits anticipated in industrial structure optimization and consumer ecosystem enhancement [8].