当心！有商家用AI生成商品宣传图，致实物与图不符

Core Viewpoint - The article highlights the increasing use of AI-generated images by merchants in e-commerce, which often leads to significant discrepancies between the advertised products and the actual items received by consumers, resulting in rising consumer complaints and disputes [2][4]. Group 1: Consumer Experiences - A consumer named Wei purchased a "soft cute rabbit pendant" online, only to receive a poorly made version that did not match the AI-generated promotional image, leading to frustration and a request for a return [1]. - Another consumer, Yu, experienced a similar situation with a "Siamese cat plush pendant," where the product received was of inferior quality compared to the AI-generated image that had initially attracted her [3][4]. - A third consumer, Long, ordered a floral short-sleeve shirt that also did not match the promotional image, raising suspicions that the images were AI-generated due to unnatural details [5]. Group 2: Industry Practices - The article notes that many merchants, particularly in the plush toy sector, are resorting to AI-generated images to attract customers, as creating original products is often too complex and costly [6]. - Investigations revealed that merchants frequently lack detailed descriptions of their products, and customer service representatives are often unable to provide clear information about the actual items [7]. - Some platforms are selling AI tools that allow merchants to generate various promotional images, facilitating the creation of misleading product representations [8][9].