Group 1 - The "New Consumption Season" event in Qingdao aims to stimulate market vitality and respond to public demand for a better life by distributing over 1.1 billion yuan in consumer vouchers throughout the first quarter [1] - Qingdao has been selected as a pilot city for "new consumption formats, new models, and new scenarios," as well as for "international consumption environment construction," which will drive the city's consumption promotion efforts [1][2] - The event will feature over 300 diverse promotional activities, including street festivals and New Year goods fairs, to enhance consumer engagement [1] Group 2 - In 2026, Qingdao will focus on building an international consumption center city by implementing actions to boost consumption, including expanding goods and service consumption, fostering new consumption types, and enhancing specialty consumption areas [2] - The city will leverage the "double pilot" initiative and a combination of policies and activities to create a consumer destination that appeals to both locals and visitors [2] - Qingdao has recognized 79 local time-honored brands, forming a three-tiered system with 23 national and 21 provincial time-honored brands to promote heritage and innovation [2] Group 3 - The event features an "Old Brands New Trends" exhibition area, showcasing local time-honored brands and their innovative products, such as a collaboration between Qingdao Beverage Group and a local tea brand to create a unique beverage [3] - The introduction of limited-edition food items, like the black pepper pork chop burger from a time-honored brand, has garnered significant attention from citizens and tourists [3]
青岛|2026“购在中国·乐购青岛” 迎新消费季启动