Xin Lang Cai Jing·2026-01-14 01:20Core Insights - The article highlights a recent decline in the retail prices of major Chinese liquor brands, indicating a cautious market sentiment and a general downward trend in prices [1][6]. Price Trends - The average retail price of the top ten Chinese liquor products decreased to 8,925 yuan on January 14, down by 44 yuan from the previous day [1][6]. - Eight out of the ten major products experienced price drops, with Feitian Moutai leading the decline at 9 yuan per bottle [1][6]. - Other notable price decreases include Gujing Gong and Qinghua Lang, both down by 8 yuan per bottle, while Guojiao 1573 and Yanghe Dream Blue M6+ fell by 4 yuan per bottle [1][6]. Market Dynamics - The market is currently characterized by a broad decline in prices, with a notable contraction in trading volume [1][6]. - Only Wuliangye's Pu Wuhai Dai saw a slight increase of 1 yuan per bottle, while Qinghua Fen 20 remained unchanged [1][6]. Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [2][7]. - The data aims to provide an objective and traceable representation of the market prices for well-known liquor brands [2][7]. Strategic Changes in Pricing - On January 13, 2026, Kweichow Moutai announced a new market-oriented operational plan, which includes a dynamic pricing mechanism that deviates from the traditional fixed pricing model [3][8]. - This new pricing strategy allows for flexible pricing based on market conditions, enhancing the company's ability to control retail prices and stabilize the market [3][8]. - The company is testing a consignment model where consumers can order online and pick up in-store, aiming for a win-win situation between manufacturers and distributors [3][8].