“死了么”用户数翻800倍，估值近1亿，已接触60多个投资方！创始人解释改名“Demumu”含义，回应抄袭质疑

Core Insights - The app "Die or Not" has rapidly gained popularity, reaching the top of the Apple App Store's paid app chart with a simple feature of daily check-ins for emergency contacts [1][17] - The app's downloads have surged by 800 times, and its valuation has skyrocketed to nearly 100 million yuan [18][23] - The app will be rebranded as "Demumu" to facilitate global expansion and address external criticism [19][20] User Growth and Market Performance - The app has expanded to over 40 countries, maintaining the top paid app position in China and ranking second in markets like the US, UK, and Canada [24][26] - Daily new user growth has increased to 500-800 times since international media coverage [26][30] Funding and Valuation - The company initially planned to raise 1 million yuan by selling 10% equity, but the valuation has increased to nearly 100 million yuan, leading to a revised funding target of 10 million yuan [26][29] - The team is currently in discussions with around 60-70 investment institutions [27][29] Product Features and Market Need - The app addresses a significant societal concern for the growing population of single-person households in China, which exceeds 125 million [30] - It offers a minimalistic solution to the fear of being unnoticed in emergencies, appealing particularly to younger urban dwellers [30][32] Competitive Landscape and Challenges - The app's lightweight design and focus on a single pain point have contributed to its rapid success, similar to other successful apps in the market [32][34] - However, the app faces criticism for its limited functionality, such as only supporting email notifications, which may not be effective in emergencies [30][34] - The ease of replicating the app's core features poses a risk for long-term user retention and market sustainability [34]