Core Viewpoint - The report from Shenwan Hongyuan maintains a "Buy" rating for 361 Degrees (01361), highlighting the company's deep engagement in the sports industry for over 20 years and its accelerated efforts in product, brand, and channel development, which are expected to yield growth faster than the industry average [1] Group 1: Financial Performance - In Q4 2025, 361 Degrees' adult and children's offline retail sales both grew by approximately 10% year-on-year, continuing the growth trend from the previous three quarters, with e-commerce sales showing high double-digit growth, exceeding expectations [1] - The discount rate remained stable at 7-7.1, consistent with the trend from Q3, and the inventory-to-sales ratio maintained a healthy level between 4.5-5 times, indicating robust overall operational conditions [2] Group 2: Store Expansion - As of December 31, 2025, the number of super stores reached 126 (including 21 children's stores), with the opening pace exceeding expectations. The first overseas super store opened in Cambodia, marking a new step in international expansion [3] - Super stores have significant advantages, with store sizes ranging from 800-1200 square meters (equivalent to 5 regular stores), a customer acquisition rate of 60%-70%, and a 50% presence in first- and second-tier cities, effectively complementing traditional stores that mainly cover lower-tier markets [3] Group 3: Product Development and Marketing - The company emphasizes high-quality rapid product iteration and a high cost-performance ratio. New products include the "Feiran 5" and "Feiran 5 FUTURE" in the running category, and the "AG6" and "JOKER2" basketball shoes, leveraging athlete endorsements for strong sales conversion [4] - Marketing efforts include a strategic partnership with the Asian Olympic Council and collaborations with aerospace technology and sports research institutions, as well as becoming the official supplier for the 2025 WTCC World Tennis Continental Championship [4] Group 4: Outdoor Market Strategy - The One Way brand, established in Finland, focuses on winter sports and cycling equipment. 361 Degrees has increased its stake in the brand to 100% and is adjusting its product line to align with the current outdoor trend, opening 6 new stores in Q4 [5] - The new stores, approximately 100-120 square meters in size, offer around 120 SKUs, targeting professional skiing and outdoor products with competitive pricing compared to international brands, aiming to establish a second growth curve in the outdoor market [5]