万亿元消费城市之争，中部不再“缺位”

Core Viewpoint - Wuhan is positioning itself as a competitive consumer city, aiming to achieve a retail sales target of over 1.07 trillion yuan by 2027, with a projected GDP growth of around 6% in 2025, marking the highest growth rate in four years [1][2]. Group 1: Economic Growth and Consumer Market - Wuhan's retail sales of consumer goods are expected to exceed 900 billion yuan in 2025, reflecting a growth of approximately 5% [1]. - The city aims to reach a retail sales target of over 1.07 trillion yuan by 2027, indicating a significant step towards becoming a trillion-yuan consumer city [1][2]. - In 2024, Wuhan's retail sales reached approximately 793.2 billion yuan, showcasing a strong recovery and growth trajectory [2]. Group 2: Emerging Consumer Trends - The rise of "internet celebrity" products, such as the "garlic bird" plush toy, has helped Wuhan gain visibility in the consumer market, achieving over 1 million yuan in sales in a single month [3]. - The cherry blossom season in Wuhan has attracted over 1 million visitors, with a 16.8% increase in attendance compared to the previous year, indicating a growing trend in tourism-related consumption [4]. - The integration of cultural and tourism events, such as the cherry blossom marathon, has created new outdoor consumption scenarios, enhancing the city's appeal [4]. Group 3: Tourism and External Consumer Attraction - In 2025, 77.33% of visitors to the East Lake Cherry Blossom Garden were from outside Wuhan, generating direct consumption of 120 million yuan and a total consumption effect of nearly 300 million yuan [7]. - During the National Day and Mid-Autumn Festival in 2025, Wuhan received approximately 34.6 million tourists, achieving a tourism revenue of 21.7 billion yuan, with a year-on-year growth of 16.35% [7]. - Wuhan's tourism performance in 2024 included 360 million visitors and a revenue of 420 billion yuan, significantly surpassing that of Hangzhou and Nanjing [8]. Group 4: Local Consumption and Economic Structure - Despite strong tourism figures, local consumer spending remains lower than that of Nanjing and Hangzhou, with per capita spending in Wuhan at 39,600 yuan compared to 44,600 yuan and 53,000 yuan respectively [13]. - The per capita disposable income in Wuhan is 59,700 yuan, lagging behind Nanjing and Hangzhou, which are 75,200 yuan and 76,800 yuan respectively [13]. - The digital transformation in Wuhan's manufacturing sector has led to a 9.51% increase in online retail sales, reaching approximately 268.1 billion yuan in the first eight months of 2025 [10]. Group 5: Future Opportunities and Challenges - Wuhan's geographical advantage as a transportation hub allows it to attract consumers from surrounding provinces, enhancing its role as a new product and scene development center [9]. - The city is focusing on the development of the new energy vehicle industry, leveraging its historical strengths in manufacturing to capture emerging market opportunities [14]. - There is potential for growth in high-tech sectors such as low-altitude economy and artificial intelligence, which could drive new consumer products and high-net-worth demographics [14].