升级服务业 让消费持续“转起来” 上海聚焦6大领域 推出服务业提质增效和消费提振扩容联动发展28条

Core Viewpoint - Shanghai is implementing new measures to boost consumption and enhance the service industry, focusing on six key sectors with 28 specific initiatives aimed at stimulating economic growth and service sector transformation [1][2]. Group 1: Service Industry Focus - The measures emphasize service industry reform rather than traditional consumption promotion methods like vouchers and shopping festivals [2]. - From 2021 to 2024, the service sector's contribution to Shanghai's GDP is projected to increase from 75.5% to 78.2%, indicating a growing importance of service consumption [2]. - The service consumption sector is characterized by high repurchase rates and significant potential, prompting Shanghai to shift its consumption focus towards this area [2]. Group 2: Supply-Side Reforms - Starting in 2024, expanding domestic demand is identified as a primary economic task, with Shanghai allocating 1 billion yuan for "Le Shanghai" service consumption vouchers, significantly boosting retail sales [3]. - In the first 11 months of 2025, Shanghai's retail sales grew by 5%, surpassing the national average, demonstrating the effectiveness of consumption vouchers [3]. - The "Pyramid at the Top: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum attracted 2.77 million visitors and generated 760 million yuan in ticket and cultural revenue, significantly boosting overall city consumption [3]. Group 3: Key Sectors and Initiatives - The measures target six major service sectors: finance, platform consumption, transportation, cultural and entertainment services, life services, and brand standards, which together account for about 60% of Shanghai's service industry value [4]. - Specific initiatives include developing innovative financial products, enhancing competition among platform enterprises, and improving transportation services to facilitate consumer access [4]. Group 4: Consumer Demand and Experience - The measures aim to address consumer pain points by enhancing service visibility and improving transportation efficiency, thereby facilitating better consumer experiences [6]. - Initiatives include encouraging platforms to promote quality services and optimizing transportation networks to reduce travel difficulties for consumers [6]. Group 5: Supportive Measures and Talent Development - The measures also include supportive actions for market reforms, such as allowing part of the net income from cultural and sports events to be used for personnel incentives [7]. - There is a focus on attracting talent in the service and consumption sectors, with support for international teams and various talent plans [7]. Group 6: Systematic Approach and Future Plans - Overall, the measures represent a systematic beginning, with plans for specific policies and funding to support quality supply and consumption cycles [8].