合资“常青树”的自我革命：在变局中，为何CR-V依然是SUV的“必选项”？

Core Insights - The Chinese automotive industry is entering a transformative phase, shifting from traditional vehicles to "smart mobile terminals" as technology advances and market dynamics change [1][2] - The Honda CR-V serves as a case study for how established models can adapt and thrive amidst the challenges of electrification and smart technology [2][12] Sales Performance - In December 2025, the CR-V achieved over 20,000 units sold, marking a nearly 18% month-on-month increase, and a 33% rise in Q4 sales [1] - The CR-V's total domestic sales for 2025 reached nearly 190,000 units, with global sales approaching 710,000 units [1] Product Evolution - The CR-V has maintained its core values of safety and reliability over its 30-year history, achieving high safety ratings and utilizing advanced manufacturing techniques [3][4] - The vehicle's three-year resale value stands at 60.71%, indicating strong market recognition and consumer trust [4] Technological Advancements - The CR-V has undergone significant upgrades in smart technology, featuring the Honda SENSING 360+ safety system and Honda CONNECT 4.0, enhancing user experience and functionality [8] - The fourth-generation i-MMD hybrid system in the CR-V exemplifies efficiency, offering multiple driving modes and lower operational costs [7][8] Market Strategy - Honda is implementing promotional policies to lower purchase barriers, including tax subsidies and financing options, to attract a broader customer base [9] - The CR-V is positioned as a versatile choice for consumers, appealing to both traditional and hybrid vehicle buyers, thus addressing diverse market demands [12][15] Conclusion - The CR-V's ability to adapt and innovate positions it as a leading choice in the competitive SUV market, reflecting a commitment to quality and consumer needs [15]