Core Viewpoint - The controversy surrounding "Jindi Chocolate" arose from a promotional post that was perceived as inappropriate, leading to public backlash and subsequent apologies from the brand [1][3]. Group 1: Company Response - "Jindi Chocolate" issued two apologies in one day, acknowledging the inappropriate marketing content and attributing the issue to an automated advertising system that generated the controversial image [2][3]. - The company emphasized that the marketing oversight was a significant lapse and that immediate corrective actions were taken, including the suspension of all paid promotions related to the product [3][6]. Group 2: Product Background - "Jindi Chocolate" is owned by Jindi Food Co., Ltd., which was established in June 1990 and was fully acquired by Good Neighbor Co., Ltd. in 2016 [4]. - The company plans to relaunch the "golden bear chocolate" product, which has been out of production for over a decade, in response to consumer demand, with a 1:1 replica set to be available from September 12, 2024 [6]. Group 3: Operational Details - The operational responsibilities for "Jindi Chocolate" have shifted to Fujian Yizhongheng Trading Co., Ltd., which will handle product relaunch and new product development starting in 2024 [6]. - The company is actively engaging with various departments to address the controversy and is considering compensation or improvement plans, which are still under discussion [6].
接连道歉!停产十多年,知名零食回归后被指“擦边”!是很多人的童年回忆
Nan Fang Du Shi Bao·2026-01-14 02:23