死了么App爆火后更名 有开发者用AI 6小时做出“活着么”

Core Viewpoint - The "Dead or Alive" app, which gained significant attention due to its name, has officially rebranded to "Demumu" to promote a global identity while continuing to focus on safety for solitary individuals [1][12]. Group 1: App Performance and User Engagement - The app has seen explosive growth, ranking first on the Apple App Store's paid list for four consecutive days starting January 10, with daily new user numbers increasing to 500 times the previous rate [1]. - In just three days, over 60 investors expressed interest, raising the app's valuation to several tens of millions [1][11]. - The app's initial user base primarily consists of young women aged 25 to 35 living in first- and second-tier cities, indicating a target demographic focused on entertainment rather than long-term engagement [11]. Group 2: Development and Competition - The app was developed by a team of three individuals with minimal costs, reportedly under 1,500 yuan, and features a simple daily check-in function [5][6]. - A competing app, "Alive or Not," was created within six hours using AI technology, highlighting the low technical barriers for replication in this market [2][5]. - Industry experts note that the low technical threshold makes such apps easy to replicate, with many similar applications already appearing in the App Store [2]. Group 3: Market Challenges and Future Outlook - Despite initial success, the longevity of such apps is questioned, as their core value is perceived to be limited, and user retention may decline over time [9][11]. - The app's concept was inspired by community discussions and internet trends, but it faces criticism for potential plagiarism regarding its design and functionality [12][13]. - The app's future success may depend on its ability to innovate and connect emotionally with users, as many similar apps have failed to maintain user interest [9][11].