利率进入“0字头” 部分中小银行跟进调整大额存单

Core Viewpoint - The deposit market is undergoing significant adjustments in 2026, with many banks launching large-denomination certificates of deposit (CDs) at declining interest rates, some even falling below 1% for short-term products, indicating a shift in the competitive landscape of deposit offerings [1][2][3]. Group 1: Interest Rate Trends - The interest rates for large-denomination CDs are generally low, mostly ranging between 1% and 2%, with some banks offering rates below 1% for three-month products [2][3]. - Major banks have already reduced the interest rates for three-month and shorter-term CDs to 0.9%, marking a significant shift as smaller banks follow suit with rates dropping to "0" [3]. - The trend shows a clear movement towards shorter-term products, with many banks focusing on one-year or shorter maturities, making five-year products increasingly rare [3]. Group 2: Market Dynamics - The decline in interest rates is attributed to banks' efforts to control liability costs amid operational pressures and regulatory guidance, aiming to maintain stable interest margins [3]. - The financial management authorities are actively discouraging irrational deposit competition, which has led to a reduction in high-interest deposit offerings [3]. - As new large-denomination CDs continue to be issued at lower rates, more depositors are turning to the secondary market for transferring existing CDs, indicating a shift in consumer behavior [4][5]. Group 3: Consumer Behavior and Investment Strategies - Consumers are increasingly seeking "second-hand" CDs, with a growing number of requests for purchasing or transferring existing CDs appearing on social media platforms [4]. - There is a notable demand for low-volatility, stable investment products with yields between 2.5% and 3.5%, prompting consumers to consider alternatives like bank wealth management products and insurance [5]. - The era of "easy money" from traditional savings is fading, driving a need for diversified asset allocation and enhanced financial literacy among investors [5].