“四季青”迎来年末清仓热潮

Core Insights - The "Four Seasons Qing" clothing market is experiencing a surge in retail activity as the year-end clearance season approaches, with significant increases in foot and vehicle traffic along the main road connecting the clothing district [1] - Retail opportunities have expanded, with many wholesale stalls now offering retail sales and fitting services for winter clothing, attracting a younger demographic [2][3] Group 1: Retail Trends - The winter clothing clearance has led to a high demand for items such as down jackets and wool coats, with prices significantly reduced, often by nearly half [2] - Young consumers, particularly college students, are taking advantage of the affordable prices, with items like a white down jacket priced at 299 yuan, which is considerably lower than similar items in retail stores [2] - The market is seeing bulk purchases, with many young shoppers buying multiple items for themselves and family members [2] Group 2: Seasonal Transition - While winter clearance is ongoing, some stalls have already begun showcasing the 2026 spring/summer collections, creating a unique shopping environment where winter and spring items are displayed together [3] - The new spring/summer collection features vibrant colors and a variety of styles, with nearly 100 new items launched, including shirts, dresses, and lightweight outerwear [3] - Popular colors for the upcoming season include high-saturation shades like bright yellow and green, as well as low-saturation pastel colors, which have already received numerous orders [3] Group 3: Customer Engagement - To enhance customer experience, several stalls have introduced fitting services and extended retail hours, with some offering a no-reason return policy for a limited time [3] - The winter retail peak has seen basic items starting from 50 yuan, with short down jackets available from 100 to 299 yuan and long down jackets starting at 300 yuan [3]