Zheng Quan Shi Bao Wang·2026-01-14 03:13Core Insights - The automotive industry is facing unprecedented supply chain cost pressures due to rising prices of memory chips, metals, and batteries, which are significantly impacting manufacturing costs [1][4][10] - A predicted shortage of memory chips could lead to a supply satisfaction rate of less than 50% in 2026, exacerbating the cost challenges for automakers [2][8] - The competition for resources between the automotive sector and emerging industries like AI and energy storage is intensifying, leading to a resource squeeze on traditional manufacturing [4][11] Memory Chip Price Surge - The global DRAM market is experiencing its strongest price increase in history, with prices for DDR4 and DDR5 rising by 200-300% since last year [2][5] - High-end smart electric vehicles require significant storage, with demand for memory chips expected to reach TB levels, increasing costs per vehicle by hundreds to thousands of yuan [3][6] Impact of Metal Prices - Prices for key metals such as copper, silver, and lithium have been rising, contributing to increased costs in electric vehicle production [3][7] - The use of copper in electric vehicles is significantly higher than in traditional fuel vehicles, amplifying the cost impact [3][10] Supply Chain Challenges - Automakers are struggling to balance supply chain resilience with cost control, leading to potential price increases, configuration adjustments, and delivery delays [1][10] - The competition for high-end storage capacity is skewed in favor of AI companies, which are securing a majority of DRAM production capacity, leaving traditional industries with limited resources [5][6] Long-term Outlook - The supply chain crisis is expected to persist for 3-5 years, with automakers currently absorbing cost pressures without passing them on to consumers [8][10] - There is a growing recognition of the need for supply chain diversification and domestic production capabilities in the semiconductor industry [12][11] Strategic Responses - Automakers are exploring strategies such as long-term supply agreements and partnerships with local suppliers to mitigate risks associated with rising costs [11][12] - The industry may see a shift towards vertical integration, with companies considering in-house production of critical components like batteries and chips [12]