死了么App爆火后更名，有开发者用AI 6小时做出「活着么」

Core Viewpoint - The "Dead or Alive" app, which gained significant attention due to its name, has officially rebranded to "Demumu" to promote a global identity while continuing to focus on safety for solitary individuals [1][12]. Group 1: App Performance and User Engagement - The app has seen explosive growth, ranking first on the Apple App Store's paid list for four consecutive days starting January 10, with daily new user registrations increasing to 500 times the pre-viral rate [1]. - Within three days, over 60 investors approached the app's team, raising its valuation to several tens of millions [2]. - The app's initial development cost was under 1,500 yuan, and it features a simple daily check-in function that alerts emergency contacts if the user fails to check in for two consecutive days [5][10]. Group 2: Competition and Market Dynamics - Following the app's success, a competing app named "Alive or Not" was developed in just six hours using AI, highlighting the low technical barriers for creating similar applications [2][6]. - Industry experts noted that the low technical threshold makes it easy for similar apps to be replicated, and many new variants have already appeared in the App Store [2][10]. - The app's core value is perceived as limited, with the potential for user retention being low unless new features that resonate emotionally with users are developed [10][11]. Group 3: Target Audience and Future Prospects - The app primarily targets young individuals aged 25 to 35 in first- and second-tier cities, with a focus on solitary young women [11]. - Despite its current popularity, the app's long-term viability is questioned, as many similar applications have short lifespans unless they can establish a deeper connection with users [10][11]. - The app's team initially aimed to sell 10% of the company for 1 million yuan, but due to investor interest, the price has surged to nearly 10 million yuan, indicating strong market interest [12].