一张“睡眠保单”背后的持续守护

Core Insights - The article highlights the importance of addressing "sleeping policies" in the insurance industry, showcasing how forgotten insurance policies can significantly impact families in need [1][6]. Group 1: Sleeping Policies - "Sleeping policies" refer to insurance policies that remain inactive due to changes in customer information, forgetfulness, or the policyholder's death, which can still provide financial support to families [1][3]. - China Life Insurance Company has initiated a nationwide campaign to identify and activate these sleeping policies, utilizing technology and personal outreach to reconnect with policyholders [1][6]. Group 2: Customer Outreach Efforts - The company employs various methods to reach out to customers, including community visits, financial service points, and digital notifications through SMS and apps, ensuring that customers are aware of their rights and can easily access their policies [3][6]. - Staff members actively visit communities to locate policyholders, even with minimal information, demonstrating a commitment to ensuring that every policyholder receives their entitled benefits [2][3]. Group 3: Overcoming Challenges - The company faces challenges such as increased skepticism among customers regarding potential scams, which has led to some individuals dismissing outreach efforts [4][5]. - To combat this, the company emphasizes transparency and professionalism, providing clear explanations and assistance to build trust with customers [4][5]. Group 4: Long-term Solutions - China Life Insurance Company is establishing a long-term mechanism to prevent the formation of sleeping policies by encouraging customers to regularly update their contact information during routine transactions [5][6]. - The company is enhancing its notification systems to ensure timely reminders about policy statuses, thereby reducing the risk of customers losing track of their policies [6].