机构：2025年全球短剧应用内购收入超28亿美元，同比涨幅达116%

Group 1 - The global in-app revenue for short video applications is projected to exceed $2.8 billion by 2025, with a year-on-year growth rate of 116%, indicating a shift from an emerging content form to a mature business model with global scale effects [1][3] - In the fourth quarter of 2025, short video applications dominated the non-gaming overseas revenue rankings, capturing half of the top 20 spots [1] - DramaBox's global revenue surged by 75% to $530 million in 2025, with a cumulative revenue of $850 million since its launch, and its download volume increased by 112%, making it the top short video application in terms of downloads for 2025 [1][3] Group 2 - ReelShort and DramaBox ranked first and second in both revenue and download charts for short video applications in 2025, confirming the strong monetization capability of the short video model in overseas markets [3] - Dramawave, a subsidiary of Kunlun Wanwei, experienced a remarkable quarterly revenue growth of 20% and an annual revenue increase of 28 times, placing it among the top five applications [3] - StardustTV achieved a nearly 49% quarterly revenue growth, driven by the release of holiday-themed content during the Christmas and New Year period, which effectively enhanced users' willingness to pay [3] Group 3 - The lifestyle community rednote (Xiaohongshu) is expanding its influence in international markets, with a 24% quarter-on-quarter increase in overseas revenue, successfully entering the top twenty revenue rankings [4] - The monetization path for community content is gradually maturing in overseas markets [4] Group 4 - AI imaging tools are accelerating the release of commercial potential, with Meitu becoming a significant monetization highlight in the fourth quarter, achieving a 48.5% quarter-on-quarter revenue growth [3]