Xin Lang Cai Jing·2026-01-14 04:08Group 1 - The global smartphone market is expected to see a second consecutive year of growth in 2025, with a 2% year-on-year increase in shipments, driven by high-end trends and the rising adoption of 5G devices in emerging markets [1] - Apple leads the market with a 20% share and a 10% year-on-year growth, making it the fastest-growing brand [1] - Samsung follows closely with a 19% market share, while Xiaomi holds the third position with 13% [1] Group 2 - In Q4 2025, smartphone shipments showed a modest increase of 1% year-on-year, impacted by previous inventory buildup [4] - Apple achieved a record high with a quarter of global shipments, supported by its expansion in emerging and mid-tier markets, and strong demand for the iPhone 17 series [4] - Samsung's growth is attributed to the demand for the Galaxy A series in the mid-range market and strong performance of the Galaxy Fold 7 and S25 series in the high-end market [4] Group 3 - Xiaomi maintained a stable performance with a 13% market share, supported by its high-end strategy and strong demand in emerging markets [5] - Vivo ranked fourth, achieving a 3% year-on-year growth due to its high-end strategy and strong execution in the Indian market [5] - OPPO experienced a 4% year-on-year decline in shipments, facing challenges in the Chinese and Asia-Pacific markets despite growth in India and the Middle East [5] Group 4 - The merger of realme with OPPO and OnePlus is expected to result in a combined market share of 11%, positioning them as the fourth-largest player in the global smartphone market [5] - The outlook for the smartphone market in 2026 is cautious, with a 3% downward revision in shipment forecasts due to supply shortages and rising prices [6] - Apple and Samsung are expected to remain resilient due to their strong supply chain capabilities and positioning in the high-end market, while Chinese brands focusing on lower price segments may face greater pressure [6]