2026年首场“知音湖北 超级文旅日”暨第五届非遗嘉年华活动将在武汉启动

Core Insights - The "Zhiyin Hubei Super Cultural Tourism Day" was officially launched by Hubei's Department of Culture and Tourism at the 2025 China Cultural Tourism Industry Expo, aiming to transform public cultural tourism consumption into a predictable and participatory festive experience [2] - The first event of this brand IP will take place from January 16 to 18, 2026, in Wuhan, featuring a blend of cultural experiences, shopping, and folk entertainment to celebrate the New Year [2] - The event will include various performances, cultural showcases, and promotional policies to attract visitors, including a total of 60 million yuan in consumer gift packages and 24 million yuan in ski and hot spring vouchers [2][3] Event Highlights - The "Fifth Non-Heritage Carnival" will feature a market showcasing the essence of Hubei's 17 cities, offering traditional crafts, local delicacies, and interactive experiences [6] - The "Jingchu Intangible Cultural Heritage International Reception Hall" will be inaugurated, providing live demonstrations and classes from heritage artisans [7] - A series of traditional performances, including Huangmei Opera, Peking Opera, and Chu Opera, will be held, allowing attendees to enjoy a variety of classic shows [9][10] Promotional Activities - Online sales of Hubei's intangible cultural heritage products will be available from January 16 to 22, with specific promotions on platforms like Taobao and Douyin [3] - Attendees can participate in a social media campaign to win prizes by sharing their experiences during the event [15] - Public transportation is encouraged for attendees, with free parking available at the venue during the event [17]