Mei Ri Jing Ji Xin Wen·2026-01-14 04:45Core Insights - The report by IDC indicates that in 2025, the top five smartphone brands in China by shipment volume will be Huawei, Apple, vivo, Xiaomi, and OPPO, with Honor falling out of the top five [1] - The total shipment volume for the Chinese smartphone market in 2025 is projected to be approximately 284.6 million units, reflecting a year-on-year decline of 0.6% [1][2] - The industry anticipates significant cost pressures for smartphone manufacturers due to expected substantial increases in storage prices, which may lead to a more pronounced decline in shipment volumes in 2026 [1] Brand Performance Summary - Huawei is expected to ship 46.7 million units in 2025, holding a market share of 16.4%, down from 47.6 million units and 16.6% market share in 2024, representing a decline of 1.9% [2] - Apple is projected to ship 46.2 million units, with a market share of 16.2%, an increase from 44.4 million units and 15.5% market share in 2024, showing a growth of 4.0% [2] - vivo's shipment is expected to be 46.1 million units, maintaining a market share of 16.2%, down from 49.3 million units and 17.2% market share in 2024, reflecting a decrease of 6.6% [2] - Xiaomi is forecasted to ship 43.8 million units, with a market share of 15.4%, up from 42.0 million units and 14.7% market share in 2024, indicating a growth of 4.3% [2] - OPPO is anticipated to ship 43.4 million units, holding a market share of 15.2%, slightly increasing from 42.5 million units and 14.8% market share in 2024, with a growth of 2.1% [2] - The "Others" category is expected to account for 58.4 million units, representing 20.5% of the market, down from 60.4 million units and 21.1% market share in 2024, showing a decline of 3.3% [2]