从“卖商品”到“造场景”，湖滨商圈解锁消费新次元

Core Insights - The article highlights a transformative consumer revolution occurring in the Hangzhou Lakeside business district, shifting from traditional retail to immersive experience-driven consumption [1][2][3] Group 1: Business Transformation - The Lakeside business district, with a commercial area of 500,000 square meters, is transitioning from a "selling products" model to a "creating scenes" ecosystem, recognized as a national model for consumer scene innovation [1] - The Lakeside Yin Tai in77 features a "Return to Hogwarts" theme, showcasing detailed recreations of iconic elements from the Harry Potter series, attracting numerous fans and enhancing the immersive experience [1][3] Group 2: Technological Empowerment - Digital technology is enhancing consumer experiences, with the "Xizi Bridge" becoming a popular attraction featuring a 2400 square meter outdoor 3D LED screen that can draw up to 20,000 visitors during peak events [2] - The introduction of the AI cultural tourism space and a VPS open-source system aims to expand the boundaries of digital consumption and provide a platform for tech companies to create virtual reality content [2] Group 3: Consumer Engagement - The Lakeside business district is evolving into a vibrant ecosystem where commercial spaces facilitate unique consumer encounters, demonstrating the shift from mere product transactions to immersive experiences [3] - Lakeside 88, transformed from a traditional shopping center, has become a hub for anime and gaming enthusiasts, with 60% of its 89 brand stores focusing on the "pan-dimensional" theme, resulting in a significant increase in foot traffic [3] Group 4: Emerging Trends - The newly opened Gonglian CC "Dimension Station" has quickly gained popularity, attracting major IP brands and establishing a strong presence in the two-dimensional market, with 10 new companies setting up in the area [4] - Notable global IP companies have established independent subsidiaries in the district, reinforcing the area's position in the two-dimensional industry landscape [4]