“一日滑雪”→“多日旅游” 冰雪经济持续升温

Core Insights - The "Ice and Snow +" integration development model is becoming a new engine for rural revitalization, particularly in Yichang, Hubei, where local authorities combine professional ice and snow events with rural tourism to promote development [1][2]. Group 1: Ice and Snow Events - A public skiing competition in Yichang attracted skiing enthusiasts from across the country, featuring five professional ski trails that provide a good experience for both competitors and tourists [2]. - The introduction of night skiing at local ski resorts allows enthusiasts to enjoy skiing experiences beyond daylight hours, enhancing the overall appeal of the destination [3]. Group 2: Tourism Development - Local authorities have launched four premium tourism routes centered around "Ice and Snow +", integrating skiing, hot springs, and cultural experiences, which has significantly increased bookings for nearby accommodations [3]. - The number of homestays and farm stays around the ski area has exceeded 120, indicating a robust growth in tourism infrastructure to support the influx of visitors [3]. Group 3: Night Economy - The introduction of night skiing at the Laojieling Ski Resort in Nanyang, Henan, has created a new night economy model by combining skiing with dining and accommodation services, enhancing the overall visitor experience [4][5]. - The resort has upgraded facilities and added professional lighting and security to ensure a safe and enjoyable night skiing experience [5]. Group 4: Market Trends - In Gansu, ski resorts are enhancing their offerings with specialized services and equipment, such as a new 300-meter snowboard-specific trail and additional rental gear, to meet the growing demand for snowboarding [6]. - The average daily visitor count at a ski resort in Gansu has reached nearly 1,000, driven by competitive pricing and targeted promotions for students and families [7][8].