2026“购在中国·乐购青岛” 迎新消费季启动

Group 1 - The "New Consumption Season" event in Qingdao aims to stimulate market vitality and promote consumption, with over 1.1 billion yuan in consumer vouchers distributed throughout the first quarter [1] - Qingdao has been selected as a pilot city for "new consumption formats, new models, and new scenarios," as well as for "international consumption environment construction," which will drive the city's consumption promotion efforts [1][2] - The event will feature over 300 diverse promotional activities, including street festivals and New Year markets, to enhance consumer engagement [1] Group 2 - In 2026, Qingdao will focus on building an international consumption center city by implementing specific actions to boost consumption, including expanding goods and service consumption, fostering new consumption types, and enhancing unique consumption hubs [2] - The city will leverage the "double pilot" initiative and a combination of policies and activities to create a consumer-friendly environment that integrates online and offline experiences [2] - Qingdao has recognized 79 local time-honored brands, forming a three-tiered system with 23 national and 21 Shandong time-honored brands to promote heritage and innovation [2] Group 3 - The event features an "Old Brands New National Trend" exhibition area, showcasing Qingdao's time-honored brands and their innovative products, such as a collaboration between Qingdao Beverage Group and a local tea brand [3] - New products like the "first hot cola of winter" and limited edition gourmet items have gained popularity among citizens and tourists, highlighting the blend of tradition and modernity in Qingdao's consumption landscape [3]