大中小学寒假引爆“春节档”预订

Core Insights - The start of the winter vacation for students has led to a significant increase in travel bookings, particularly for the upcoming Spring Festival, with a notable rise in flight reservations among young travelers [1][5][6] Group 1: Travel Trends - Data from Qunar indicates that flight bookings for travel from January 12 to January 19 have increased significantly week-on-week, with a nearly 30% rise in bookings from travelers aged 18-22 [1][5] - The winter vacation coincides with the peak booking period for the Spring Festival, with a surge in travel expected as students begin their holidays [4][6] - The upcoming Spring Festival is projected to be the longest in history, lasting 9 days, which has further stimulated travel interest [6] Group 2: Hotel Bookings - As of January 14, hotel bookings in popular cities for the Spring Festival have increased by 70% year-on-year, with family travel, particularly parent-child trips, making up over 30% of bookings [3][12] - Notable increases in hotel bookings have been observed in Hainan, with a growth of over 150% compared to last year, particularly in cities like Lingao and Haikou [8] - Cities known for cultural experiences, such as Huangshan and Jingdezhen, have seen hotel bookings double or more, indicating a trend towards experiential travel [9] Group 3: International Travel - Chinese tourists are increasingly booking hotels in over 3,000 cities worldwide, with a 125% year-on-year increase, particularly favoring destinations like Thailand, South Korea, and Malaysia [15] - The number of young travelers (ages 18-22) booking their first international flights has increased by 50%, highlighting a growing trend among university students to travel abroad during the holiday [17] - There has been a significant increase in foreign tourists visiting China during the Spring Festival, with bookings from countries like Argentina increasing by 900% [18]