商品快反！“哭哭马”火了

Core Insights - A production error led to the unexpected popularity of a plush toy known as "crying horse," which resonated emotionally with consumers, transforming a defect into a symbol of emotional expression and connection [1][2][3] Group 1: Product and Market Response - The "crying horse" toy, originally a flawed product, gained popularity due to its cute appearance and the emotional value consumers attached to it, reflecting a shift towards emotional consumption in a saturated market [2][3] - The rapid response from manufacturers in Yiwu, Zhejiang, allowed for the expansion of production lines from two to over ten within 48 hours, achieving a daily output of 15,000 units [4] Group 2: Emotional Value and Consumer Behavior - Consumers are increasingly drawn to products that offer emotional resonance, with the "crying horse" serving as a vessel for expressing feelings of fatigue and frustration, fulfilling a psychological need for self-soothing [3] - The phenomenon illustrates a broader trend in consumer behavior where imperfections and unexpected outcomes can create unique emotional connections, leading to increased demand [2][3] Group 3: Global Market Expansion - The "crying horse" and its counterpart "laughing horse" have attracted international orders from countries like Russia and South Africa, indicating the global appeal of this emotional healing product [5]