老干妈否认为节省成本换原料！一年狂揽54亿元，营收重回巅峰，78岁陶华碧被曝出山救子？工作人员：她一直在公司，复出是网友猜测

Core Viewpoint - The recent resurgence of Lao Gan Ma's revenue is attributed to the founder, Tao Huabi, returning to a more active role in the company, which has led to a slight increase in revenue for 2024 compared to 2023 [2][3] Group 1: Company Performance - Lao Gan Ma ranked 57th in the "Top 100 Enterprises in Guizhou 2025" list, with a revenue of 5.391 billion yuan in 2024, a marginal increase of 0.18% from 5.381 billion yuan in 2023, marking three consecutive years of growth [2] - The company's revenue in 2020 was 5.403 billion yuan, indicating it is just 0.12 billion yuan short of its historical peak [2] Group 2: Management Changes - Tao Huabi, the founder, stepped back from the company in June 2014, with her sons, Li Guishan and Li Miaoxing, taking over the ownership, holding 49% and 51% respectively, with Li Miaoxing as the actual controller [2] - Reports suggest that the company's flavor profile changed when it switched from Guizhou to cheaper Henan chili peppers, leading to a decline in performance in 2017 and 2018 [3] Group 3: Product Quality and Consumer Perception - The company has denied claims of changing its ingredients for cost-saving purposes, asserting that the production process and recipe have remained unchanged [3] - Some consumers have reported changes in taste, attributing it to personal preferences and higher expectations rather than actual changes in the product [3] Group 4: Marketing and Online Presence - Lao Gan Ma's official social media accounts show limited activity, with the last post on WeChat dating back to March 2022, and the official Weibo account lacking recent updates [6] - The brand's flagship store on Douyin has maintained a sparse update schedule, with no live streaming activity in the past year, despite initial attempts to leverage live commerce [6]