Xin Lang Cai Jing·2026-01-14 07:13Core Insights - The Chinese smartphone market is projected to see a slight decline in shipments, with an estimated total of 285 million units in 2025, representing a year-on-year decrease of 0.6% [1][4]. Market Performance - Huawei leads the market with a shipment of 46.7 million units and a market share of 16.4% in 2025 [3][6]. - Apple and Vivo are tied for second place, with shipments of 46.2 million and 46.1 million units, respectively, both holding a market share of 16.2% [3][6]. - Xiaomi and OPPO rank fourth and fifth, with shipments of approximately 43.8 million and 43.4 million units, respectively, both exceeding a 15% market share [3][6]. - The gap in shipments between the top and fifth brands is only 3.3 million units, indicating intense competition in the industry [1][4]. Future Outlook - IDC anticipates that the cost pressures on smartphone manufacturers will increase due to expected significant rises in storage prices, which may lead to a more pronounced decline in shipments in 2026 [1][4].