Core Viewpoint - Xiaopeng Motors is set to launch four new SUV models in 2023, aiming to shift its product sales structure and enhance its market presence in the competitive automotive industry [2][3]. Group 1: Product Strategy - Xiaopeng Motors plans to release over ten new products in 2026, including the recently announced G6, G9, G7, and P7+ models, with a focus on SUVs [2]. - The four new SUVs will include two models from the MONA series and a full-size SUV, with three of them expected to feature the Robotaxi autonomous driving system [2]. - The company aims to establish a strong product cycle with the introduction of new models, which is anticipated to drive sales growth [3]. Group 2: Sales Targets - Xiaopeng Motors has set an ambitious sales target of 550,000 to 600,000 vehicles for 2026, representing a growth of approximately 28% to 40% compared to 2025 [4]. - In 2025, the company delivered around 429,400 vehicles, marking a year-on-year increase of 126%, with the MONA M03 and P7+ accounting for over 65% of total sales [2][4]. Group 3: Market Conditions - The overall automotive market in China is projected to grow modestly, with total vehicle sales expected to reach approximately 35.5 million units in 2026, a 2% increase year-on-year [4]. - Changes in government policies regarding vehicle trade-in subsidies and tax adjustments for electric vehicles may significantly impact consumer behavior and present both challenges and opportunities for Xiaopeng Motors [4]. Group 4: Global Expansion - Xiaopeng Motors plans to expand into more overseas markets in 2026, focusing on local R&D and manufacturing to cater to both left-hand and right-hand drive markets [5]. - The company anticipates that growth in international markets will outpace domestic growth, aiming for a sales ratio of 1:1 or higher between overseas and Chinese markets in the coming years [5].
放弃“轿车依赖”？小鹏汽车今年要推4款全新SUV，从车市“红海”抢份额