（文化中国行）新疆文创起新潮 “Z世代”出圈

Core Viewpoint - The article highlights the emergence of innovative cultural products in Xinjiang, particularly focusing on the popularity of "Nang Coffee," which combines traditional Xinjiang bread with coffee, appealing to both local and international tourists [1][3]. Group 1: Cultural Innovation - "Nang Coffee" is a new cultural drink that uses traditional Xinjiang bread as a cup, providing a unique "eat and drink" experience that has gained popularity among tourists [1][3]. - The owner of the "Nang Coffee" stall, a young entrepreneur, reports selling over 600 cups daily, indicating strong market acceptance and demand for this innovative product [3]. Group 2: Growth of Cultural Shops - The Xinjiang International Grand Bazaar features over 60 newly decorated cultural shops, offering a variety of handmade crafts, specialty clothing, and intangible cultural heritage products [3]. - A dedicated store for the "Afanti" IP has opened, featuring over 20 self-designed products that incorporate modern fashion elements, reflecting local folklore and culture [5]. Group 3: Economic Impact - The "Afanti" themed store, which opened in April 2024, anticipates generating over 3 million RMB in revenue by 2025, showcasing the commercial potential of culturally inspired products [5]. - A national trend towards cultural products is evident, with items inspired by local heritage, such as the "Five Stars Rise in the East" series, attracting both domestic and international interest [5].