Feng Huang Wang·2026-01-14 07:30Core Insights - The report by IDC indicates that the top five smartphone brands in China for 2025 will be Huawei, Apple, vivo, Xiaomi, and OPPO, with Honor falling out of the top five [1] - The overall shipment volume for the Chinese smartphone market in 2025 is projected to be 284.6 million units, showing a slight decline of 0.6% compared to 2024 [2] - The global smartphone shipment volume is expected to reach approximately 1.26 billion units in 2025, reflecting a year-on-year growth of 1.9% [2] Group 1: Market Performance - Huawei is projected to ship 46.7 million units in 2025, holding a market share of 16.4%, which is a decrease of 1.9% from 2024 [2] - Apple is expected to ship 46.2 million units, with a market share of 16.2%, marking a growth of 4.0% from the previous year [2] - vivo's shipment is forecasted at 46.1 million units, also with a market share of 16.2%, but it will see a decline of 6.6% compared to 2024 [2] - Xiaomi is anticipated to ship 43.8 million units, achieving a market share of 15.4%, with a growth of 4.3% year-on-year [2] - OPPO is projected to ship 43.4 million units, holding a market share of 15.2%, reflecting a growth of 2.1% from 2024 [2] Group 2: Quarterly Insights - In the fourth quarter of 2025, the Chinese smartphone market is expected to see a shipment volume of approximately 75.78 million units, which represents a slight decline of 0.8% year-on-year [3] - OPPO is noted to achieve a significant growth of 10.2% in the same quarter, becoming the only Android brand in China to record positive growth [3]