Core Insights - Lao Gan Ma ranked 57th in the "Top 100 Enterprises in Guizhou 2025" with a revenue of 5.391 billion yuan in 2024, a slight increase of 0.18% from 5.381 billion yuan in 2023, marking three consecutive years of growth and nearing its historical peak of 5.403 billion yuan in 2020 [1] Company Overview - Lao Gan Ma, founded by Tao Huabi in 1984, is a leading producer of chili products in China, known for its unique cooking methods and a wide range of products including flavored doubanjiang and chicken oil chili [5] - The company has become a sales hotspot since mass production began in 1996 and is recognized as one of the largest chili product manufacturers in the country [5] - The brand has gained international recognition, being referred to as "Lao Gan Ma" on many foreign e-commerce platforms and even considered a luxury condiment in the U.S. market [5] Management Changes - Tao Huabi stepped back from the company in June 2014, with her sons Li Guishan and Li Miaoxing taking over the ownership, with Li Miaoxing as the actual controller [1] - Reports suggest that the company's revenue resurgence is linked to Tao Huabi's return to management, although the company denies any changes to its production processes or ingredients [1][2] Product Quality and Consumer Perception - The company has faced consumer complaints regarding changes in taste, attributed to potential shifts in raw materials, but company representatives assert that the original production methods and ingredients remain unchanged [2] - The official response indicates that any perceived differences in taste may be due to evolving consumer preferences rather than changes in the product itself [2] Marketing and Online Presence - Lao Gan Ma's official social media accounts show limited activity, with the last post on its WeChat account dating back to March 2022, and its Douyin account having no live streaming activity in the past year [2][3] - The brand initially leveraged live streaming for marketing but has since reduced its engagement in this area, relying on pre-recorded content featuring Tao Huabi [3]
老干妈否认为节省成本换原料!78岁陶华碧被曝出山救子?工作人员回应
Mei Ri Jing Ji Xin Wen·2026-01-14 07:41