Core Insights - Klarna has launched instant peer-to-peer payments in 13 European countries, enhancing its position as a digital bank and allowing users to send money easily through the Klarna app [1][2] - The introduction of this feature follows the successful rollout of Klarna Balance accounts and the rapid adoption of the Klarna Card, which saw over 4 million sign-ups within four months [2][4] - Klarna's CEO highlighted the demand for simpler banking solutions, noting that the new P2P payments will streamline money management for users [3] Product Development - The P2P payment feature allows users to send money using various methods such as phone numbers, email addresses, QR codes, or saved contacts, with fraud and eligibility checks conducted before transactions [3] - Currently, P2P payments are limited to Klarna users, but there are plans to expand to non-Klarna customers and cross-border payments in the future [3][5] Financial Growth - Klarna's banking products have experienced significant growth, with global deposits nearly doubling from $9.5 billion to $14 billion within a year [4] - The Klarna Card has contributed to this growth, with card payments now accounting for 15% of total transaction volume [4] Market Expansion - The launch of P2P payments is part of Klarna's strategy to deepen its involvement in everyday banking, positioning itself as a central hub for daily spending and money management [2] - The countries where the P2P payment feature has been launched include Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, and the United Kingdom [6]
Klarna Expands Digital Bank Offer with Peer-to-Peer Payments