从“酒窖”到“生活家”：酣客君丰战略升维，王为宣布开启“品牌国民化”新征程

Core Insights - The core theme of the event was "Li Bian," focusing on strategic transformation and confidence in the future of the sauce liquor industry [1] - The conference served as a significant indicator for the company's development in the new year and a window to observe the future direction of the sauce liquor industry [1] Strategic Upgrades - The founder outlined a strategic blueprint transitioning from "product branding" to "brand ecologicalization," emphasizing high-quality development over mere scale expansion [2] - The company aims to evolve into a trusted national sauce liquor ecosystem over the next twelve years, moving from a solid private domain foundation to a broader public brand presence [3] Action Framework - The chairman introduced four core actions: "Li, Guard, Change, and Grow," along with four strategic pillars for 2026, focusing on supply chain consolidation, brand co-creation, digital empowerment, and deepening manufacturer communities [5] - The general manager emphasized a cautious approach to growth, focusing on orderly and practical strategies to navigate market cycles [6] Channel Innovation - The company announced a dual-channel strategy, maintaining and optimizing the existing "Han Ke Wine Cellar" while launching the "Han Ke Lifestyle" model [7] - This new model aims to create a premium social experience centered around wine and dining, transforming traditional distributors into "brand co-creators" and "lifestyle service providers" [9] Product Launches - The company showcased its commitment to quality with the launch of two new products, "Yan Xuan" and "Huan Peng," positioned as benchmark offerings for national liquor, emphasizing value and health [13] - Additional new products, including beef and bottled aged liquor, were introduced to enhance the product ecosystem and meet consumer demands for emotional value and experiential economy [15] Community Building - The event included a market co-construction signing ceremony, symbolizing unity among operators and a shared vision for the future [16] - The gathering was characterized by a collective spirit, reinforcing the value of enjoying reliable products with trustworthy people [16] Conclusion - The event marked a strong start to 2026, showcasing the company's determination to navigate industry challenges and its systematic approach to achieving growth [17]